Hong Kong Trade Development Council: More than 60% of Hong Kong companies optimistic about the potential of the mainland e-commerce market.

At the launch ceremony of the 2nd "Hong Kong Good Goods Expo", Diana Fan, research director of the Hong Kong Trade Development Council, said that more than 60% of surveyed Hong Kong merchants consider mainland China to be the most promising e-commerce market. To help Hong Kong merchants better understand the e-commerce market in mainland China, the Hong Kong Trade Development Council surveyed 2,200 consumers in different regions of mainland China to investigate their online shopping behaviors and preferences. Fan believes that mainland China is the world's largest e-commerce market with a mature e-commerce industry. Hong Kong merchants must understand the online shopping behaviors of mainland Chinese consumers and their preferences for Hong Kong products in order to develop suitable business strategies and effectively capture business opportunities in the mainland e-commerce retail market.