The General Administration of Market Supervision held a symposium for e-commerce operators.

On April 17, the State Administration for Market Regulation held a symposium for entities engaged in live-streaming e-commerce. In the next step, the market regulatory authorities will thoroughly implement the decisions and arrangements made by the central government and the State Council, strengthen proactive governance, increase law enforcement efforts, crack down severely on illegal activities in the live-streaming e-commerce sector, maintain a fair competition order, promote the improvement of product quality in online sales, continuously enhance the sense of gain and satisfaction of consumers. Accelerate the establishment of a long-term regulatory mechanism, formulate and implement the "Supervision and Management Measures for Live-streaming E-commerce", clarify the responsibilities of all parties, and promote the standardized and healthy development of the live-streaming industry. The original text is as follows: The State Administration for Market Regulation held a symposium for entities engaged in live-streaming e-commerce On April 17, the State Administration for Market Regulation held a symposium for entities engaged in live-streaming e-commerce to promote the healthy development of the live-streaming e-commerce industry. Luo Wen, Secretary of the Party Leadership Group and Director of the Administration, attended the meeting, had in-depth exchanges with merchants on the platform, agencies serving live marketing personnel, and representative anchors to understand the problems and difficulties encountered by the operating entities, and listened to their opinions and suggestions. Deng Zhiyong, member of the Party Leadership Group of the Administration, Deputy Director, and Director of the National Standards Committee, presided over the meeting. The meeting pointed out that the Party Central Committee and the State Council attach great importance to promoting the healthy development of the platform economy, and live-streaming e-commerce is an important part of the platform economy. Operating entities should have confidence in development, operate in accordance with the law and integrity, and better serve high-quality development and high-quality life. The meeting emphasized that in recent years, China's live-streaming e-commerce industry has developed rapidly, becoming an important force to promote consumption growth, drive entrepreneurship and employment, and stimulate the vitality of operating entities. However, there are also prominent problems such as the prevalence of counterfeit and shoddy products and persistent false marketing activities. In the next step, the market regulatory authorities will thoroughly implement the decisions and arrangements made by the Party Central Committee and the State Council, strengthen proactive governance, increase law enforcement efforts, crack down severely on illegal activities in the live-streaming e-commerce sector, maintain a fair competition order, promote the improvement of product quality in online sales, continuously enhance the sense of gain and satisfaction of consumers. Accelerate the establishment of a long-term regulatory mechanism, formulate and implement the "Supervision and Management Measures for Live-streaming E-commerce", clarify the responsibilities of all parties, and promote the standardized and healthy development of the live-streaming industry. Responsible comrades from the relevant departments of the Administration attended the meeting. This article is selected from the official website of the State Administration for Market Regulation. Editor: Liu Jiayin.