CITIC SEC: AI+ strategy supports NETDRAGON's (00777) game business in reducing costs and increasing efficiency, maintaining a "buy" rating with a target price of HK$16.

CITIC SEC released a research report stating that they are maintaining a "buy" rating for NETDRAGON (00777) with a target price of 16 Hong Kong dollars. The company announced its full year 2024 performance, with revenue/profit attributable to owners reaching 6.05/0.31 billion yuan in 2024. Looking ahead to 2025, the company's gaming business may face some pressure in the first half of the year due to strategic adjustments, but the bank predicts that the company is expected to achieve good cost control through AI+ strategy, with full-year operating profit expected to remain stable; in terms of Mynd.ai business, in the long term, with the trend of increasing penetration of global education informatization, the company's business is expected to resume growth. The main points of CITIC SEC are as follows: Overall Performance The company announced its full-year 2024 performance, with revenue/profit attributable to owners reaching 6.05/0.31 billion yuan in 2024. This was mainly due to a one-time non-cash deferred income tax expense impact (approximately 450 million yuan), and after excluding this impact, the company's net profit increased by 17.4% year-on-year. In terms of profitability, the company's full-year gross profit margin was 65.2%, an increase of 3.3 percentage points year-on-year; sales, administrative, and research and development expense rates were 12.5%, 19.3%, and 20.1% respectively, each up by 1.1, 2.4, and 3.4 percentage points year-on-year, and the pre-tax profit was 760 million yuan, up by 19.1% year-on-year. Gaming and Application Service Business The company's gaming and application service business revenue for the full year of 2024 was 3.94 billion yuan, and the decline in operating revenue was mainly due to the company actively adjusting its payment strategy to lower the entry threshold for new users. The gross profit margin during the period reached 86.3%, with research and development, sales, and administrative expense rates of 31.2%, 12.4%, and 17.9% respectively, up by 2.9, 1.3, and 2.4 percentage points year-on-year, and OPM was 23.5%. Looking ahead, the company proposed the "AI+ Gaming" strategy in 4Q24, planning to reduce costs and increase efficiency through AI (reduce research and development personnel). The bank predicts that the company's gaming business profitability is expected to stabilize and rebound. Mynd.ai Business The company's Mynd.ai business revenue for the full year of 2024 was 2.11 billion yuan, mainly due to the overseas education informatization industry still being in an adjusting period. The gross profit margin was 26.0%, up by 1.0 percentage point year-on-year, mainly due to savings in unit material and transportation costs. The research and development, sales, and administrative expense rates were 9.6%, 12.6%, and 17.2% respectively, up by 2.9, 1.4, and 8.0 percentage points year-on-year. Profit Forecast, Valuation, and Rating 1. For the gaming and application service business, the bank predicts that the net profit for this business in 2025 will be 690 million yuan. Referring to the current valuation levels of comparable companies in the industry in 2025 (37 Interactive Entertainment Network Technology Group 12x PE, Kingnet Network 17x PE, both are Wind consensus forecasts), the company's gaming and application service business is given a 2025 PE of 9x, corresponding to a market value of 6.19 billion yuan. 2. For the Mynd.ai business, the bank expects the revenue for this business in 2025 to be 1.72 billion yuan. Referring to the current valuation levels of comparable companies in the industry in 2025 (Guangzhou Shiyuan Electronic Technology 1.1x PS, Shenzhen KTC Technology 0.6x PS, both are from CITIC SEC research department forecasts), the company's Mynd.ai business is given a 2025 PS of 0.7x, taking into account the company's 74.1% stake (as of December 31, 2024), giving the company's Mynd.ai business a valuation of 900 million yuan. In addition, considering the company's active dividend distribution and emphasis on shareholder returns, CITIC SEC assigns a valuation of 940 million yuan (corresponding to 0.5x in 2025) for a part of NETDRAGON's net cash in 2025 (18.8 billion yuan). As a whole, the company's target price for 2025 is set at 16 Hong Kong dollars, and the "buy" rating is maintained.
01/04/2025
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