New Stock News | EnTung Holdings' Hong Kong IPO has been filed with the China Securities Regulatory Commission

On March 28, the China Securities Regulatory Commission issued the "Notice of Overseas Issuance and Listing Filing of Eternal Beauty Holdings Limited". Eternal Beauty Holdings plans to issue no more than 348,750,000 ordinary shares for overseas listing and listing on the Hong Kong Stock Exchange. According to the prospectus, based on the 2023 retail sales, Eternal Beauty Holdings is the largest perfume brand management company in China (including Hong Kong and Macau). The company has a diversified brand portfolio, including not only perfumes, but also makeup, skincare products, personal care products, eyewear, and home fragrances. According to Frost & Sullivan data, based on the 2023 retail sales, the company is the third largest perfume group in China (including Hong Kong and Macau). Based on the 2023 retail sales, it is also the only perfume brand management company among the top five perfume groups in the mainland China market as well as in the China (including Hong Kong and Macau) market. As of September 30, 2024, the company's products are sold in over 100 self-operated offline POS and over 7,500 POS operated by retail customers.