New open in East China area: the volume of listings remains at a low level during the off-peak season, and the differentiation of market heat continues to intensify.

According to the China Index Academy, in July-August 2025, a total of 43 new projects were launched in the key cities of Shanghai, Hangzhou, and Suzhou in the East China region, offering a total of 3338 housing units, representing a decrease of 27.45% compared to the previous period. Among them, 93% of the projects are aimed at improving existing housing, which is the mainstream in the market. Overall, the sales performance is improving. Specifically, projects like Fei Yun Yue Fu in Shanghai and Ao Ying Ming Cui Fu in Hangzhou have achieved excellent sales performance due to their superior location, rich surrounding amenities, and good accessibility.