Live pet food sales in the pet food live broadcast room is about 60,000 yuan per week. The monthly cost of large dog pet fresh food is over a thousand yuan.

Recently, there have been parents on social platforms making cat food and dog food for their pets. Fresh pet food is becoming a hot industry in the eyes of entrepreneurs. The selling price of pet fresh food currently ranges from 8 to 20 yuan per 100 grams, with many businesses offering half-month or monthly meal plans and supporting batch delivery. Referring to the prices of monthly meal plans offered by various brands, the price for a full meal plan for a small dog generally ranges from 300 to 600 yuan, while the cost of feeding a large dog fresh food for a month could be around one to two thousand yuan. The reporter noted that fresh food community stores are now recruiting franchisees, claiming that the first 500 stores have zero franchise fees, zero deposit, and zero brand usage fees, with the initial purchase of food materials and equipment costing only around a few thousand yuan. For example, a live broadcast room that has recently topped the "Cute Pet Life List" multiple times sold nearly 600 fresh food products in the past week, with estimated sales exceeding 60,000 yuan and an average audience of over 7,000 people. Several industry insiders interviewed stated that there is currently no uniform industry standard for pet fresh food, and different brands and businesses have inconsistent definitions of "fresh." "For example, many fresh food products have undergone high-temperature sterilization, so they are not much different from wet food."