Domestic pet food breaks foreign monopoly, more than 30% of pet food nationwide comes from Shandong.

The production and output value of pet food in Shandong ranks first in the country, accounting for about one-third of the national total output. The trend of functionalization, diversification, and high-end development of pet food is driving enterprises in this region to transform and upgrade. At a pet food factory in Yinan County, Linyi, Shandong, the reporter saw that the research and development team here has established a pet health database. Combining big data analysis, they develop segmented product lines such as low sensitivity, high protein, and joint care according to the nutritional needs of different pet breeds and age groups. Facing the high-end pet food market that was once dominated by imported brands, domestic brands are using research and development innovation as a breakthrough, continuously investing in technological upgrades, and their market share is expanding year by year. Data from e-commerce platforms show that by 2024, the online market share of the top three key domestic brands is 13.1%, exceeding the top three key foreign brands at 9.9%.