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CITIC Securities Research Report states that we expect the global household energy storage market to reach an inflection point of accelerated growth by 2025, with a projected CAGR of nearly 15% over the next 3 years, with bright spots emerging in markets such as Australia, Asia, Africa, and Latin America. In Europe, after a period of consolidation over the past 2 years, inventory digestion has become apparent, and industry demand has returned to steady growth; the channel structure is being reshaped, with leading energy storage channel suppliers evolving towards "light asset service providers" and "regional oligarchs" through model innovation and value chain extension, which in turn drives the concentration of equipment supply towards dominant players. In Australia, the penetration rate of household energy storage in terms of stock and incremental capacity is only about 7% and 20%, respectively, leaving significant room for improvement compared to Europe's corresponding rates of over 15% and 40%; with the implementation of high-value household energy storage subsidies by 2025, the payback period for project investment may be reduced to around 5 years, leading to explosive growth in the annual installation capacity of household energy storage systems in Australia, potentially growing 3-6 times. Chinese household energy storage suppliers hold leading market share in Australia and manufacturers with positioning advantages are expected to benefit significantly. In Asia, Africa, and Latin America, the issue of power shortages in emerging markets is pressing, with urgent demand for power allocation and grid expansion; meanwhile, some countries are increasing policy support for household energy storage systems, driving sustained growth in installations, particularly in countries such as Southeast Asia and South Asia, where household energy storage is expected to blossom in multiple regions.
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