William Li, CEO of NIO: We do not want to "roll up" prices, in addition to technology, NIO will also "roll up" services.

At the 2025 Future Car Pioneers Conference, NIO founder Li Bin stated that NIO, Xpeng, and Firefly three brands were gathered together for the first time, with the meaning of "to win". Since the beginning of this year, NIO has made several adjustments to its brand organization structure and channels, and the effectiveness of the integration is now showing. "We definitely don't want to just increase prices. Besides technology, NIO will also increase its focus on services," Li Bin said.