Ali Chao Wan's first store landed in Beijing and launched three proprietary trendy toy IPs.

Reporters have learned that the offline trendy store "LUCKY LOOP" of Alibaba opened in Beijing on January 31st, located in The Box, a sinking square dominated by young customers, adjacent to the fashion brand "BASEMENT FG" which caters to young trendy women. During the visit, reporters found that the store is positioned as a comprehensive trendy store, not just focusing on a single IP, it includes popular IPs such as "Zoraa" from TNT, "Wakuku" from Dream Island, as well as overseas trendy IPs like "Fuggler", covering various categories such as blind boxes, trendy figurines, and cultural and creative products. The store also showcased three upcoming trendy IPs owned by Alibaba: Nooobit, Penny, and Hoya.