Sensor Tower: "Whiteout Survival" tops the global mobile game revenue chart in March 2025.

Sensor Tower's app intelligence data shows that DotDot Interactive's "Whiteout Survival" topped the global mobile game revenue list in March 2025 with heavy activities and content updates. The game's two-year anniversary celebration event "Dawn Feast" held from March 6th to 13th significantly increased player engagement through interactive food gameplay, festival competitions, and exclusive rewards. At the same time, the "Alliance Triumph" update introduced new alliance gameplay and optimized content, further stimulating player spending, making March 2025 the highest revenue month in the game's history. "Royal Match" rose to second place on the global mobile game revenue list with multiple activities pushing it up. The limited-time "Ocean Odyssey" event introduced new level challenges, as well as new areas like the "Astronomical Museum" and the "Siasun Robot&Automation Workshop", adding a total of 200 new levels, providing players with a rich content experience. "Last War: Survival" climbed to third place on the global revenue list with the Season 3 battle pass, exclusive hero weapons, and the "Gold Bricks" event. "MONOPOLY GO!" ranked fourth in revenue with the "Tycoon Racers" Monopoly racing event, while "King of Glory" ranked fifth. In March 2025, global mobile game users spent approximately $6.79 billion on the App Store and Google Play, an increase of 5.6% compared to the previous month. The United States remains the highest revenue market globally, contributing approximately $2.2 billion, accounting for 31.9%; the Chinese iOS market ranks second with 17.6%; and the Japanese market with 14.3%, ranking third. "PUBG MOBILE" jumped nine spots in the revenue rankings this month, becoming the fastest-growing mobile game. The game launched the "Golden Sands Wonderland" theme and desert-style new map during its seventh anniversary celebration, aligning with the festive atmosphere of Ramadan and effectively activating player engagement and spending intention. The placement RPG "Heroes Have No Flash" from 37 Interactive Entertainment Network Technology Group entered the top ten iOS mobile game revenue charts in mainland China for the first time this month. The game features horizontal automatic combat mechanisms, allowing players to build fantasy character lineups with different skills and abilities, and supports offline resource collection, making it popular among light to moderate players. Frequent character updates and holiday-themed activities further enhance its market performance. "Dream Horse" launched a large number of activities and limited content during its fourth-anniversary celebration, jumping 17 spots in revenue growth rankings and successfully entering the top ten of the global growth list. Overall, content operation activities, strong IP advantages, and strategic real-time updates remain core elements in enhancing user stickiness and spending motivation. Top 10 global mobile game downloads in March 2025 "Block Blast!" topped the global mobile game download list. "Free Fire" ranked second, "Roblox" maintained third, "Subway Surfers" rose to fourth, and "Ludo King" ranked fifth. Sensor Tower's app intelligence data shows that "Block Blast!" became the most downloaded mobile game globally in March 2025, rising one spot from the previous month. Since its release in March 2022, the game has accumulated a total of 455 million downloads, performing particularly strong in core markets such as the US, India, and Indonesia. With its easy-to-pick-up puzzle gameplay and high retention strategy, it continues to attract new users. "Free Fire" maintained stable download numbers this month, ranking second. Its total global downloads have reached 1.92 billion, with India, Brazil, and Indonesia remaining its main markets. Frequent updates and collaborative efforts have kept players engaged. "Roblox", "Subway Surfers", and "Ludo King" rounded out the top five in the download rankings. In March 2025, global mobile game downloads reached 4.3 billion, a 15% increase compared to the previous month. India ranked first with 759 million downloads, accounting for 17.7%; Indonesia and the US both accounted for approximately 7.6%. The simulation game "I Am Cat" saw a significant rise in the global download growth rankings, accumulating 15 million downloads since February 2025, ranking second on the global growth list. Developed by Estoty, the game with a "cat simulator" theme, combined with short gameplay and viral TikTok marketing, has gained popularity in the US, Mexico, Germany, Turkey, and the Philippines, becoming a phenomenon game in early 2025. The puzzle game "Brainy Prankster," with its core gameplay of riddles, has been well-received by super casual users. Since its launch in February, it has accumulated 14 million downloads, with major markets including Germany, Indonesia, Egypt, Brazil, and India, ranking fourth in the download growth list. The sports game "Cricket League" with a realistic theme climbed 48 spots to rank eighth in global download growth this month. Since its launch in 2021, it has accumulated 164 million downloads. The game's fast-paced cricket battles, 3D visuals, and precise marketing have shown strong performance in markets with a strong cricket culture such as India, Pakistan, and Sri Lanka. With the launch of the "2025 Premier League Season" event, featuring limited-time matches, themed rewards, and real-time leaderboards, it effectively attracts new players and activates old ones. Overall, simulation and puzzle games remain highly attractive, with innovative gameplay design, social marketing, and localized operations being key drivers of download growth.