HK Stock Market Move | MIXUE GROUP (02097) rose nearly 9% in the afternoon, with institutions claiming that the company's performance in the past 24 years is in line with expectations. The company is actively expanding its stores both domestically and internationally.

MIXUE GROUP (02097) rose nearly 9% in the afternoon, up 8.54% to HK$411.8 at the time of publication, with a turnover of HK$215 million. On the news front, MIXUE GROUP's performance in 2024 showed that the company achieved annual operating income of HK$24.83 billion, a year-on-year increase of 22.3%; achieved a net profit of HK$4.45 billion, a year-on-year increase of 39.8%. Industrial pointed out that MIXUE GROUP's performance in 2024 met expectations, with the company actively expanding stores domestically and internationally, maintaining a low closure rate, and the average number of stores franchised by franchisees remaining stable. The continued expansion of stores and stable store efficiency promoted revenue growth, and the decline in various cost rates brought about an improvement in group profitability, coupled with light asset attributes, the company maintains a high net profit margin in the catering sector. Puyin International believes that due to the short-term challenges faced by Chinese consumer goods companies in export, and the government's continued efforts to expand domestic demand, which has a high degree of certainty, the bank is more bullish on the stock performance of consumer goods companies driven by domestic demand in the short term. Zhongjin stated that it is optimistic about MIXUE GROUP's solid competitive advantage driven by its unique price positioning and strong supply chain/brand strength, while achieving high certainty in domestic and international store expansion and performance growth based on its strong control over profit margins.