Goldman Sachs: Maintaining "buy" rating on KUAISHOU-W (01024) with a target price of 62 Hong Kong dollars.

Goldman Sachs released a research report maintaining a "buy" rating on KUAISHOU-W (01024) with a 12-month target price of 62 Hong Kong dollars. On March 31st, management and business leaders at the Kuaishou Magnet Engine Advertising Merchant Conference shared Kuaishou's advertising strategies, outlook, and the application of artificial intelligence. The main highlights include: 1. By 2025, Kuaishou's advertising focus will be on content consumption ads (such as short dramas, mini-games, novels, etc.), e-commerce ads, and local life service-related ads. 2. The advantages of artificial intelligence in the advertising field are mainly reflected in three stages: generative artificial intelligence creating advertising materials (current stage), in the long run, it can make advertising recommendation strategies more accurate, and improve the related business tag system. Despite the slowing growth of the advertising business in 2025, Kuaishou remains confident in achieving its annual goals.