HK Stock Market Move | During trading hours, the stock has risen nearly 5%. The company has taken many measures to achieve a balance between profits and losses in 25 years. AI will enhance the company's commercialization level.

Intraday, Keep (03650) rose nearly 5%, as of the manuscript, it rose 3.19%, closing at HK$4.85, with a turnover of HK$3.4551 million. In terms of news, Keep recently announced its annual performance. In 2024, Keep achieved revenue of 2.066 billion yuan, with an adjusted net loss of 469 million yuan; gross profit was 965 million yuan, with a gross profit margin increasing from 45.0% in the previous year to 46.7%, maintaining steady growth. Keep's average monthly active users and average monthly subscription members were 29.92 million and 3.16 million respectively, with a membership penetration rate of 10.6%, both maintaining a stable trend. It is worth noting that Keep's management revealed during the financial report conference call that they expect to gradually release positive benefits from 2025 onwards, by empowering AI technology to improve business performance and reduce operational costs; at the same time, the company will continue to focus on strengthening the supply chain, cost control, and improving staff efficiency, striving to achieve a balance of profits and losses in 2025. Keep's CEO Wang Ning emphasized that the core of AI is to improve Keep's operational efficiency and reduce operational costs in order to enhance the overall commercialization level of the company.