HK Stock Market Move | NETDRAGON (00777) rose by over 3%, with a year-on-year increase in pre-tax profit of 19% in 2024. The company's "AI+" strategy is accelerating its layout.

NETDRAGON (00777) rose more than 3%, rising to 3.35% by the time of publication, to 10.5 Hong Kong dollars, with a turnover of 1291.09 million Hong Kong dollars. On the news front, recently, NETDRAGON released its financial report for 2024, with a revenue of 6.047 billion yuan, a gross profit of 3.942 billion yuan, and a gross profit margin of 65.2%, an increase of 3.3 percentage points year-on-year. In addition, EBITDA profit was 1.418 billion yuan, a year-on-year increase of 7.1%. Excluding one-time non-cash deferred tax items, net profit attributable to shareholders was 646 million yuan, an increase of 17.4% year-on-year. The EBITDA profit margin and adjusted net profit margin also increased to 23.45% and 12.6% respectively; pre-tax profit increased by 19.1% year-on-year to 760 million yuan. The company announced a final dividend of 0.50 Hong Kong dollars per share, a year-on-year increase of 25%. In terms of content, the company owns several popular IP games, including "Eudemons Online," "Conquer Online," "Heroes Evolved," and "Vow of Eternity." In 2024, the adjustment of revenue products for "Eudemons Online" as a core IP had an impact, but with AI empowerment, the number of active users continued to grow, with the average MAU of PC games increasing by 16.1% year-on-year and the mobile version increasing by 37.5%. In addition, in the AI+education field, the company has been laying out AI education in China as early as 2017, launched the world's first AI assistant in 2018, introduced the AI education Siasun Robot&Automation STEAM course in primary schools in 2020, and launched the metaverse education ecosystem platform EDA in 2024. In 2025, its resource production center also connected to DeepSeek for the first time.