State Council: Explore and promote the "Data Elements x Sports" initiative, and support the application of new technologies such as big data and artificial intelligence in the field of sports.

date
07/09/2025
The General Office of the State Council issued the "Opinions on Further Promoting the High-quality Development of the Sports Industry by Releasing the Potential of Sports Consumption", proposing to promote the digital development of sports. Explore and promote the "data elements x sports" action, support the application of new technologies such as big data and artificial intelligence in the field of sports, and improve the digital level of sports products and services. Support the digital transformation of sports enterprises, innovate production methods, service methods, and business models. Accelerate the construction of high-quality data sets in the sports field. Implement the basic data system, improve specific rules such as the recognition of data property rights, market transactions, equity distribution, and interest protection in the sports field.