Digging into the county-level market "new blue ocean", financial companies frequently collaborate with local agricultural commercial banks.

With the banking wealth management industry entering the era of true net value, channel transformation is also constantly deepening. In the face of fierce market competition, actively expanding the sales "circle of friends" has become an industry consensus. Nowadays, the distribution channel network of bank wealth management companies continues to expand. Since August, ABC Wealth Management, BOC Wealth Management, CITIC Wealth Management and others have officially announced cooperation with many local rural commercial banks for sales business. Speaking of the reasons for wealth management companies competing to occupy the sinking market, a senior executive of a wealth management company in the eastern region bluntly stated: "Local rural commercial banks are relatively 'blue ocean areas' in the fiercely competitive wealth management market. Previously, due to factors such as the number of personnel and technological capabilities, local rural commercial banks have not cooperated with too many wealth management companies, basically at the stage of just starting or planning to start sales business." Behind this quietly rising trend is both a strategic choice for wealth management companies to expand the incremental market, and a practical choice for rural commercial banks to expand diversified revenue. For small and medium-sized banks that have no hope of obtaining a "ticket" to enter a wealth management company, shifting from proprietary wealth management to sales wealth management is a practical path in response to regulatory requirements and market competition.