Insurance product reservation rate adjustments are in progress: hundreds of products are being removed from shelves, and agents are already focused on boosting their performance. However, the "interest rate reversal" may exacerbate the difficulty of selling new products.

date
01/09/2025
In the last week of August, various insurance companies are all busy transitioning their products. Recently, when reporters visited the market, many insurance industry professionals told them, "Many old products will be taken off the shelves starting on the 26th, and we have been receiving notifications from various insurance companies about the replacement of old products with new ones." However, during the visits and research, reporters also learned that each wave of product discontinuation has an impact on consumers' attitudes. But this time, only old customers are taking action to add insurance at the discontinuation window, apart from consumers who were already in a wait-and-see mode. Bank officials told reporters that in the past two years, insurance product price adjustments have been quite frequent, but customer reactions have become more stable.