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Data released by Meituan Flash Purchase on August 29th showed that as of the evening of Qixi Festival (Chinese Valentine's Day), the platform's order volume had increased by 50% compared to the same period last year, reaching a new high in the scale of gift-giving consumption. "Flash purchase, gift everything" has become a new trend for Qixi Festival, driving a diverse and high-quality trend on Meituan Flash Purchase with a peak in flower sales and a doubling in sales of digital computers, beauty and skincare products, and jewelry. Consumers also saw a significant increase in average spending in categories such as 3C electronics and beauty products compared to last year's Qixi Festival. Benefiting from the surge in gift-giving demand on Qixi Festival, more than 500 beauty, 3C, fast-moving consumer goods, department store brands, and retailers such as Huawei, Sephora, Watsons, and Cotton Era all saw their sales double on Meituan Flash Purchase compared to the same period last year.
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