Yiyi Corporation: To increase the market penetration of domestic pet hygiene products, it will focus on two core directions.

During a research conducted by institutional investors, Yiyi Group stated that in order to increase the market penetration rate of domestic pet hygiene products, the company will focus on two core directions: first, accurately targeting young pet owners and optimizing product experience around their rigid needs; second, developing special new products to expand the niche market trend of aging pets. At the same time, the company will combine new channel layouts to advance market coverage, maintain a cautious strategy in expense investment, and ensure that resources are efficiently matched with market growth trends.