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According to Counterpoint's "US Channel Share Tracking Report" for Q2 2025, the US smartphone market saw a year-on-year growth of 9%, mainly driven by the strong performance of the three major carriers. Thanks to summer promotions, smartphone sales at AT&T, T-Mobile, and Verizon stores increased by 16%, 20%, and 12% respectively. The upgrade rates of the major carriers have also improved, with executives attributing this to aggressive promotional activities. Sales of high-end devices saw a year-on-year growth of 11% driven by these strong promotions.
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