Counterpoint Research: Smartphone sales in the US are expected to increase by 9% year-on-year in Q2 2025, with strong performance from the three major carriers.

Zhtng Cijng APP learned that, according to Counterpoint's "US Channel Market Share Tracking Report" for Q2 2025, the US smartphone market saw a year-on-year growth of 9%, mainly driven by the strong performance of the three major carriers. Thanks to summer promotions, smartphone sales at AT&T (T.US), T-Mobile (TMUS.US), and Verizon (VZ.US) stores increased by 16%, 20%, and 12% respectively. The upgrade rates for all major carriers have also increased, with executives attributing this to the aggressive promotional activities. With the strong promotion of these activities, sales of high-end devices increased by 11% compared to the same period last year.