The State Administration for Market Regulation: Promote the advertising industry to shift from "single communication" to "full-chain service".

The symposium on the high-quality development of the advertising industry in the new era was held in Beijing on the 29th, attended by Bai Qingyuan, Deputy Director of the State Administration for Market Regulation. The meeting focused on the important role of the advertising industry in serving the development of regional characteristic brands and promoting Chinese brands to "go global", deeply analyzed the bottleneck issues faced, and discussed the path to high-quality development. The meeting believed that since the 14th Five-Year Plan, China's advertising industry has developed rapidly and become an important force for economic development. It is necessary to further improve the quality of development, promote the advertising industry to shift from "single communication" to "full-chain service," become a deep shaper of brand value, and play a greater role in promoting high-quality economic and social development.