Omdia: It is expected that the Asian game subscription market will reach $9.4 billion by 2029.

According to the latest report from Omdia, although free-to-play games (F2P) dominate the market, the subscription model is steadily growing in the Asian gaming market, with an estimated revenue of $9.4 billion by 2029. The report points out that although subscriptions are still seen as a supplementary payment model, they are gaining importance in specific markets, especially through in-app purchases and long-life PC games.