Beijing E-commerce Association releases "Initiative for Building a Healthy Development Ecosystem for Instant Retailing"

On July 18, according to the Beijing E-commerce Association's public account, the Beijing E-commerce Association released the "Initiative for Building a Healthy Development Ecosystem for Instant Retail". The Beijing E-commerce Association stated that instant retail, as a new model of e-commerce development, plays an important role in meeting consumers' needs for a better life, promoting the integration of online and offline development, and driving employment. In order to regulate the market order and promote the healthy development of the industry, the Beijing E-commerce Association issued the initiative. The initiative mentions that it is necessary to adhere to compliance bottom lines and maintain market fairness. Strictly abiding by laws and regulations such as the "E-commerce Law of the People's Republic of China" and the "Anti-Unfair Competition Law of the People's Republic of China", regulating the management of promotional activities, eliminating the dumping of goods at prices below cost to exclude competitors, avoiding disrupting the normal market price system and competitive order, ensuring clear and transparent promotional rules, preventing misleading merchants and consumers through vague terms and complex algorithms, establishing a normalized self-inspection and self-correction mechanism, effectively safeguarding the legitimate rights and interests of consumers and merchants, and maintaining a fair competition market environment. At the same time, it is necessary to empower platforms and help businesses achieve mutual benefits. Leveraging the advantages of platform economy to empower the development of small and medium-sized businesses, establishing a mechanism to support the growth of merchants, reducing the threshold for digital operation through precise traffic distribution, marketing resource tilting, and open data tools, sharing the achievements of technological innovation; optimizing the platform business environment, setting service fee rates reasonably, encouraging the exploration of differentiated service models, avoiding falling into price wars; creating a symbiotic and win-win ecosystem, establishing a merchant training system, organizing regular experience exchange activities, rallying development consensus, promoting the sharing of high-quality merchant resources, achieving the coordinated development and mutual benefits of platforms and merchants. In addition, the initiative also proposes to fulfill social responsibilities and build a healthy ecosystem together. Actively fulfilling social responsibilities, promoting the healthy development of the industry, establishing a sound merchant credit evaluation system, improving the control mechanism of product service quality, providing consumers with a safe and trustworthy consumption environment; strictly adhering to the principle of fair competition, preventing industry monopolies, eliminating monopoly behavior such as "either-or", maintaining a healthy market competition order; strengthening intellectual property protection, establishing a fast complaint channel for infringement, supporting the development of original brands; promoting green and low-carbon development, promoting eco-friendly packaging, optimizing delivery routes, reducing resource waste; actively disseminating positive content, creating a harmonious, orderly and rational public opinion atmosphere. Building a standardized, orderly, symbiotic, and win-win healthy ecosystem for instant retail, and promoting the high-quality development of the e-commerce industry together.