Real-time retail, expansion of all product categories as growth engines. The total sales of the top 100 online retailers in China in 2025 reached 2.17 trillion yuan.

On July 16th, the China Chain Operations Association, in collaboration with Deloitte China, released the "2025 China Top 100 Online Retailers" data, showing that the total online sales of the selected companies reached 2.17 trillion yuan, a year-on-year increase of 13.6%. Over the past year, the Chinese online retail market has shown multidimensional innovation breakthroughs. Instant retail has become the most eye-catching growth pole - it is expected that the market size will exceed 1.4 trillion yuan by 2025, with a compound annual growth rate of 25% over the next five years. Its "minute-level fulfillment" service standard has completely reshaped consumers' expectations for "fast". Social e-commerce, private domain e-commerce, and other new models are simultaneously gaining momentum, jointly driving the market to improve in quality and expand in size.