Chinese Online: Pop Mart's joint brand with "The Legend of Luo Xiaohei 2" blind box will soon be launched.

Chinese Online announced on the interactive platform on July 16th that the company will release an announcement in June 2023 to announce the acquisition of 51.04% equity of Beijing Hanmu Chunhua Animation Technology Co., Ltd. Hanmu Chunhua has been engaged in the design and operation of anime products since 2010, and its core IP "The Legend of Luoxiaohei" has successfully crossed several stages including manga, anime, animated film, and derivative products, possessing mature experience in IP operation and development. Currently, the joint series of Resonance GONG under Pop Mart and "The Legend of Luoxiaohei 2" blind box figures are about to be launched, while joint merchandise with "The Legend of Luoxiaohei 2" by Miniso, Happy Elements, and Pizza Hut are also in development.