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Just passed weekend, platforms such as Meituan, Taobao, JD, etc. once again invested heavily in the "Super Saturday", pushing the popularity of food delivery to new heights. However, some netizens asked - why do platform companies in our country always want to deliver food? Isn't it kind of "underutilizing their capabilities"? Whether it is delivering bubble tea or selling vegetables through instant retail, the essence is the high-frequency demand for traffic entry. When the Internet dividend peaks, controlling such traffic entry is equivalent to mastering the strategic high ground of competition in the digital age. Platform delivery represents the "invisible track" of Chinese innovation, which, together with breakthroughs in high-speed rail technology, aerospace power construction, and other hard technologies, represents the two sides of Chinese innovation: not only breaking through "bottleneck" technologies but also facilitating people's employment and life.
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