The first cycle results are out, and the transaction volume of the Taobao cosmetics market accounts for over 45% of the total market size.

Over half of the 618 sales have been completed, and the "battle records" of various platforms are gradually being revealed. According to data analysis from iResearch, during the first phase of the 618 promotion, after simplifying their gameplay, Taotian has significantly improved its quality and efficiency, showing obvious advantages. Taking the beauty industry as an example, during the first phase of the 2025 618 promotion, Taotian accounted for 45.1% of the total transaction volume on major platforms. In terms of market size, Taotian's advantage in the beauty industry is evident, leading the market. The performance of new products is strong. During the first phase of sales, 57 new products such as the new Repairage A.G.E. face cream, the fourth generation of L'Oreal Ampoule face mask, the extremely cute water light beauty device, and the CPB skin key superconducting diamond light bottle have all surpassed ten million in sales, with many classic bestsellers successfully upgraded and experiencing high sales during the 618 promotion. The outbreak of beauty brands during the 618 promotion demonstrates that the strategy of Taotian collaborating with brands to create new products and super single products, focusing on the competitive positioning of brand products, has achieved significant results.