Where to Go: Bookings for theme parks during the Dragon Boat Festival holiday have increased by 60%.

date
04/06/2025
According to data from Qunar Travel, as of June 2nd, the search volume for platform tags or descriptions containing keywords such as "dragon boat" and "zongzi" has increased by 2.5 times compared to last month, while bookings for destinations related to folk customs have increased by over 40%. With the overlap of the Dragon Boat Festival and Children's Day this year, the "multi-child economy" is booming, with bookings for theme park attractions increasing by 60% year-on-year. Shanghai LEGOLAND, which has not yet opened, is already popular, with a 10-fold increase in search volume compared to last month. In addition, there has been a noticeable increase in bookings for outbound trips during the summer, with hotel reservations in popular outbound cities increasing by nearly 70% year-on-year.