Dragon Boat Festival car rental bookings exceed expectations, with intercity travel orders increasing almost fourfold compared to last year.

As the Dragon Boat Festival approaches, the domestic car rental market continues to heat up. It was reported that following the explosive growth of the car rental market during the May Day holiday, the booking data for the Dragon Boat Festival in 2025 of Shenzhou Car Rental shows a significant increase in car rental bookings for this year's Dragon Boat Festival compared to the same period last year, continuing the growth trend throughout the year. It is expected to reach a new historical high for the same period, with folk cultural experiential tours and cross-city self-driving tours becoming the two mainstream trends. As a traditional festival of the Chinese nation, the Dragon Boat Festival, with its unique cultural attributes, deeply integrates with the current cultural and tourism innovation, giving rise to a new trend of "self-driving + folk customs" in travel. With the Dragon Boat races in Miluo, Hunan, the Longboat races in Diejiao, Foshan, Guangdong, and the intangible cultural heritage market in Quanzhou, Fujian, driving the demand for car rentals, it has led to a concentrated release of demand for self-driving tours.