Douyin Group established a short drama copyright center to support high-quality production companies and creators.

Douyin Group recently announced the establishment of a short drama copyright center, aiming to strengthen copyright management, improve the quality of short dramas, and support quality production companies and creators. It is reported that the specific action of this organizational adjustment is to integrate the original Douyin short drama and Hongguo short drama related business teams into a more centralized business called "Short Drama Copyright Center", which will provide short drama content to platforms such as Hongguo and Douyin. In addition, the Short Drama Copyright Center will also be responsible for collaborating with short drama creators. After this adjustment, all cooperation related to short dramas produced by Douyin Group will require decision-making by the Copyright Center; the Copyright Center will be responsible for supplying short dramas to platforms such as Hongguo and Douyin. Insiders close to Douyin Group have stated that in the future, the Short Drama Copyright Center will further support the development of high-quality short drama creators, thereby promoting the long-term healthy development of the short drama industry.