Oppose "inward spiral" malignant competition. Li Bin, He Xiaopeng, Ge Xianqing and others expressed their opposition to "price wars".

On May 31, in response to the recent new round of price wars in the automotive industry, the China Association of Automobile Manufacturers issued the "Initiative on Maintaining Fair Competition Order and Promoting the Healthy Development of the Industry". On the same day, the 2025 Future Automotive Pioneers Conference kicked off. At this conference, many industry insiders expressed their views on the price war in the automotive industry. "Last year, there were more than 200 models that lowered prices for the entire year, and there are more than 60 models that have lowered prices in the first quarter of this year. Although sales are increasing, profits continue to deteriorate," said Wang Xia, President of the China Association for Promotion of Trade in the Automotive Industry, at the conference. "R&D is like cultivating internal strength, while a price war consumes internal strength." Similarly, in the eyes of He Xiaopeng, Chairman and CEO of Xiaopeng Motors, compared to lowering prices, the industry should focus on technology, height, and quality. Li Bin, Founder, Chairman, and CEO of NIO, expressed that he definitely does not want to "lower" prices now, and in addition to technology, they will also "raise" services. In addition, He Xianqing, Vice General Manager of GAC Group, and Jin Yuzhi, CEO of Huawei's Intelligent Automotive Solutions BU, also expressed the view that the industry should focus on "value" instead of lowering prices.