Lates News

On May 26, Ctrip Group announced several strategic initiatives at an industry summit held by Ctrip. Firstly, they established a 1 billion yuan tourism innovation fund aimed at supporting breakthrough and innovative development in the tourism industry and incentivizing projects and individuals who make outstanding contributions in the field of tourism innovation. Secondly, they reached strategic partnerships with multiple international hotel groups from Thailand, Malaysia, and Indonesia to enhance regional hotel service standards through joint marketing and service upgrades. Thirdly, they collaborated with 10 domestic destinations and 5 overseas tour groups to establish a "two-way service hub" in response to the national strategy to promote inbound tourism.