Microsoft Gaming Devices Company has been renamed Microsoft Advertising Company.

Tianyancha App shows that recently, Microsoft Game Amusement Equipment Co., Ltd. has undergone a change in business registration, with the company's name being changed to Microsoft Advertisement Co., Ltd. The business scope has also changed from including the production of game amusement equipment and sales of products, trade information consulting, and warehousing services to now including advertising design, agency, goods import and export, and import and export agency. Chen Jiehua has stepped down as the legal representative and Zhu Lin has taken over, while some high-level executives have also changed. The company was established in May 2014 with a registered capital of 33.4 million US dollars and is wholly owned by MICROSOFT CORPORATION.