WeChat mini-games reveal the latest data: monthly active users exceed 500 million, with over 300 games generating quarterly revenue topping tens of millions.
On May 27th, WeChat disclosed the latest platform data for mini-games. Currently, the monthly active users of WeChat mini-games has surpassed 500 million, with an average user session length exceeding 60 minutes. Users actively engage in social interactions over 100 million times, and over 50% of active users will actively visit mini-games. In addition, the developer community for WeChat mini-games has exceeded 500,000, with over 80% being small teams of less than 30 people. In the past year, there have been over 80 mini-games with daily active users exceeding one million, and over 300 mini-games with quarterly revenue exceeding tens of millions.
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