Economic Daily: "Cultural tourism +" is not just a simple addition.

In recent times, the pattern of "culture and tourism + all industries" and "all industries + culture and tourism" dual-direction linkage is accelerating. Breaking through industrial barriers and actively promoting the deep integration of tourism with various industries is the inevitable choice for the high-quality development of the tourism industry. However, it is also important to note that there are some urgent issues that need to be addressed in the process of integration. Some related industries lack a strong sense of initiative to integrate into culture and tourism, and still rely on unilateral promotion by the culture and tourism departments. In terms of practice and operation, there is homogenization of products and superficial experiences, lacking in-depth exploration of local cultural intellectual property and industrial characteristics. Integration is not simply addition, but rather multi-dimensional strategies must be implemented to deliver a combination of tactics.