Institution: Global smartwatch shipments are expected to grow by 7% year-on-year by the end of 2025.

date
25/12/2025
According to Counterpoint Research's "Global Smartwatch Shipment Forecast, Q3 2025", global smartwatch shipments are expected to increase by 7% year-on-year by the end of 2025. After experiencing a decline for the first time in 2024, they have returned to a growth track. In 2025, the global smartwatch market structure has undergone significant changes, mainly reflected in the introduction of new generation hardware and software functions, an increasing preference among consumers for high-end smartwatches, and the industry's growing focus on health-related functions. This recovery is led by Huawei and is strongly supported by Apple's new product lineup.