CITIC Securities: The online sales rate of medical health products is expected to see a significant increase.

The research report from CITIC Securities points out that it is optimistic about the opportunities for the transformation of China's drug sales channels from hospitals to outside hospitals, and from offline to online. With the implementation of medical insurance cost control, the shift of original research drug channels, and the popularization of AI search and recommendations, the online sales rate of medical and health products is expected to see significant growth. Leading pharmaceutical e-commerce platforms, with their inherent advantages in traffic, fulfillment, and cost, are expected to capitalize on the new opportunities of AI search and health management through the development and commercialization of AI capabilities.