Flying Maotai available online for as low as 1399 yuan? Actual investigation: Offline distributors selling for 1799 yuan/bottle.

Recently, a certain e-commerce platform released a group purchase price of 1399 yuan per bottle for a 53-degree 500ml Feitian Maotai, directly breaking through the official retail price guidance of 1499 yuan, causing a market shock. After the online platform reduced prices first, what is the situation in offline stores? Reporters visited many Maotai and Baijiu distributors' stores to understand the situation. At a Maotai distributor store in Shenzhen, the merchant advertised that Feitian Maotai only costs over 1000 yuan to attract customers. The staff told reporters that the current retail price of Feitian Maotai is around 1800 yuan per bottle, and buying other wines in boxes in the store can get two bottles of Feitian Maotai as a gift. The staff also said that after the price reduction, the sales volume of Feitian Maotai has significantly increased, but the profit per bottle is only a few tens of yuan, basically not making any money.