HK Stock Market Move | SA SA INT'L (00178) rose nearly 8% in morning trading; Jefferies says second-quarter sales performance was better than expected, with no sign of slowing sales momentum.

SA SA INT'L (00178) rose nearly 8% in morning trading. As of press time, it was up 7.41% at HK$1.305, with a turnover of HK$9.11 million. On the news front, SA SA INT'L previously issued a positive profit alert, expecting profit for the six months ended September to exceed HK$150 million, compared with HK$50.2 million in the same period a year earlier. This was mainly due to strong same-store sales in Hong Kong and Macau, as well as rapid growth in the company's B2BC online sales and profitability. Overall turnover for the second quarter of 2026 was HK$1.414 billion, up 37.2% year-on-year. Jefferies said the company's second-quarter sales performance was better than expected, with Hong Kong and Macau offline sales coming in 17% above the bank's forecast; first-half sales for fiscal 2027 have already accounted for 51% of the bank's full-year sales forecast. The company previously announced that it expects net profit for the first half to exceed HK$150 million, while sales momentum has shown no sign of slowing from October to date, and current trading performance still supports the bank's forecasts for fiscal 2027 sales and net profit.