2024 fiscal year earnings double, MARKETINGFORCE (02556) AI intelligent body drives performance high growth.

On April 25, 2025, MARKETINGFORCE (02556) officially released its 2024 annual report. In 2024, the company achieved operating income of 1.56 billion yuan, a year-on-year increase of 26.5%. The full-year adjusted net profit reached 79.21 million yuan, successfully turning losses into profits, with a year-on-year increase of 385.6%; the full-year operating cash flow net inflow was about 140 million yuan, achieving a positive turnaround, with a year-on-year increase of 213.6%. The company stated that under the core strategic guidance of "AI driving industrial upgrading," it has entered a new stage of high-quality development with fast growth, profitability, and positive cash flow, and its business operations continue to improve. Information shows that MARKETINGFORCE is a leading global provider of marketing and sales AI+SaaS solutions, with significant advantages in market recognition, order acquisition, and resource integration. As of now, the company has been ranked first in AI SaaS influence enterprises for six consecutive years, topped the Intelligent Marketing Ranking for five consecutive years, and won awards such as the Top 100 Software and Information Technology Service Companies in Shanghai for six consecutive years, steadily increasing its market influence. The annual report mentioned that since its listing, the company has successively launched Tforce Marketing Supermodel, AI-Agentforce Intelligent Body Platform, and Intelligent Body All-in-One series products. Last year, more than 90% of customers purchased AI-powered products, and AI+SaaS revenue reached 840 million yuan, with a high gross profit margin of 86.3%. It is understood that the company has been engaged in AI research since 2010 and has a deep AI gene. After 16 years of product refinement and technological accumulation, AI technology has been deeply integrated into the entire chain of SaaS services. Thanks to the high penetration of AI, the company has rapidly achieved synergistic growth across multiple business sectors. In the full year of 2024, the total number of customers served by the company increased to around 27,000, with a retention rate of subscription revenue from small and medium-sized enterprises as high as 88%, and the retention rate of subscription revenue from large enterprise customers exceeding 100% for three consecutive years, steadily increasing customer stickiness. Recently, Macquarie Securities initiated coverage of MARKETINGFORCE with a "buy" rating, pointing out in the research report that MARKETINGFORCE has built a private domain marketing linkage and conversion process suitable for the characteristics of the Chinese market SCRM, with stronger localization advantages. With the increasing demand for digital transformation of Chinese small and medium-sized enterprises and the requirements of large enterprises for digital services and Agent layout, MARKETINGFORCE is expected to fully unleash its commercial potential and have broad future development opportunities. In this month, institutions such as Zheshang, Founder, and Yingli Securities have also released tracking reports and performance reviews on MARKETINGFORCE. Among them, Founder stated that based on the company's rapid implementation of the AI strategy and the high-speed growth of the industry, it is expected that the company's revenue will continue to grow rapidly in 2025, with a growth rate exceeding 50%. Zheshang pointed out that the company is expected to benefit from the commercialization of AI Agent combined with marketing and sales SaaS products and the Intelligent Body All-in-One machine product, achieving rapid growth in the future.