HUITONGDA NET (09878) launches a smart supply chain platform to support the development of domestic and foreign trade products in penetrating the lower-tier market.

On April 18th, HUITONGDA NET (09878) held a launch event for the "Smart Supply Chain Platform". They officially launched the "Orange Easy Purchase" mall and also simultaneously kicked off two major special events: "Foreign Trade Excellent Products Online" and the "418 Township Market Shopping Festival". In an effort to promote the direct entry of domestic and foreign trade goods into the lower-tier market, facilitate internal circulation, and boost rural consumption, the release of the "Smart Supply Chain Platform" officially marks the comprehensive implementation of HUITONGDA's new stage of the "3 major supply chain projects + 3 major AI projects" strategic layout. To boost domestic demand, promote consumption, and promote collaboration and mutual benefit through multiple measures. "With today's launch, HUITONGDA has already implemented three innovative supply chain projects: 'Brand Direct Connection', 'Own Brand Ecology Group', and 'Smart Supply Chain', as well as three AI projects: 'AI+Industrial Platform', 'AI+SaaS Service', and 'AI+Smart Terminal'. This has established a key service for downstream market member stores and industry partners with the 2.0 version industry internet based on digitization and the 'dual-drive' of intelligent supply chain," said HUITONGDA President Xu Xiuxian. Xu Xiuxian stated that HUITONGDA's platform ecosystem, built on innovative supply chain + AI intelligent engine, possesses three characteristics: openness, shortening of the supply chain, and digitization. Openness not only opens up to suppliers, allowing more big brand long-tail product suppliers, second and third-tier brand suppliers, high-cost-effective white label product suppliers, and export-to-domestic conversion traders to quickly enter lower-tier markets, but also opens up to more rural town couple stores to help them serve rural consumers with a wider range of products. Shortening of the supply chain, based on HUITONGDA's supply chain and digitization capabilities, reduces the circulation of goods, lowers costs, and improves efficiency. Intelligence, HUITONGDA will continue to deploy new technologies such as AI in urban and rural circulation scenarios to achieve more precise and efficient supply and demand matching. In the context of obstacles in foreign trade exports, HUITONGDA has taken multiple measures to support the online growth of foreign trade excellent products and rural areas. "We have not only set up a special zone for foreign trade excellent products online, but also quickly helped foreign trade companies open up rural markets through methods such as 'factory collaboration' and 'factory live broadcasting'. Today, with the support of the government, industrial belts, and foreign trade companies, we have jointly launched the theme activities of 'foreign trade excellent products online' and 'township market shopping festival' to facilitate 'export-to-domestic conversion'," Xu Xiuxian said. He emphasized that under the "new development pattern with domestic circulation as the main body and mutually reinforcing domestic and international circulation", HUITONGDA's downward market business ecosystem has created a defense against the "cyclical" impact for producers, distributors, and retailers. "We will firmly stand with partners across the entire industry chain, continuously share greater platform value through firm strategic strength and continuous mode innovation, and achieve collaboration and mutual benefit." The launch of "Orange Easy Purchase" and the operation of the Smart Supply Chain Platform will provide a one-stop purchasing platform for HUITONGDA's nearly 250,000 member stores as well as a wider market of small and micro retailers, while also providing a smart distribution platform for upstream factories nationwide. Sun Chao, Vice President of HUITONGDA and CEO of HUITONG Digital Technology, introduced that the company currently serves over 6,500 industrial brand factories and supply chain partners and 250,000 retail member stores. "With the release and official operation of the 'Orange Easy Purchase' mall, we aim to open up the platform capabilities to more domestic and foreign trade enterprises and retail stores. We are building a more flat, more cost-effective, more efficient, more precise, and more intelligent one-stop smart supply chain platform," Sun Chao said. He added, "The 'Orange Easy Purchase' mall will not only operate on a regular basis: 'factory collaboration', 'factory live broadcast', 'factory customization', 'brand clearance', and 'brand operation' 5 major promotion zones to help brand products directly reach stores. It will also fully integrate HUITONGDA's 'Qiancheng Yun AI', driving intelligent purchasing and sales, and promoting an exponential increase in supply chain turnover efficiency. "In the era of AI empowerment and a more open and intelligent supply chain system, our future goal is to provide a more diverse, higher quality, and more competitive range of products to millions of retail stores nationwide. We also hope to help more domestic and foreign trade enterprises expand their market and gain more market share in the current environment through 'Orange Easy Purchase'."