New stock news | Liulu Fruit Orchard submits application to the Hong Kong Stock Exchange main board and ranks first in retail sales in the Chinese fruit snack industry.

According to the disclosure by the Hong Kong Stock Exchange on April 16, Liuliu Guoyuan Group Limited (hereinafter referred to as Liuliu Guoyuan) has submitted an application to the Hong Kong Stock Exchange Main Board, with CITIC SEC and Guoyuan International as its joint sponsors. According to the prospectus, Liuliu Guoyuan is a leading enterprise in the Chinese fruit snack industry and a leader in plum products. It is also dedicated to promoting green plum culture and introducing natural and healthy snack options through continuous innovation. Under the strategy of plum product development, the company has created a diversified range of plum products, from classic series using traditional techniques to innovative products blending various flavors to cater to different taste preferences. With a diverse sales channel and strong research and development capabilities, the company is committed to providing consumers with a variety of nutritious fruit snacks made from high-quality ingredients. The company focuses on providing fruit snacks and other innovative snack options for health-conscious consumers, and according to Frost & Sullivan data, it ranked first in the Chinese fruit snack industry in terms of retail sales in 2024 with a market share of 4.9%. The disruptive plum jelly, made with proprietary green plum pulp and other fruit pulps, quickly captured the attention of consumers. Therefore, based on Frost & Sullivan data, the company ranked first in the Chinese natural jelly industry (by retail sales) in 2024 with a market share of 45.7%. The company's brand has become synonymous with plum products, thanks to decades of industry experience. According to Frost & Sullivan data, the company ranked first in the Chinese plum product industry (by retail sales) in 2024 with a market share of 7.0%. According to the same data source, from 2021 to 2024, the company ranked first in the green plum fruit snack industry and the red plum fruit snack industry for four consecutive years in terms of retail sales. Referring to the appetizing sourness expressed by the Chinese term "suan liu liu", the company's Liuliu Mei brand instantly evokes the mouth-watering sour taste experience. As a promoter of green plum culture and an expert in sour taste, the company combines the traditional culture of plum products with the unique sour taste of plums, establishing a strategy of plum product development. Under this strategy, three main product categories have been launched: dried plum snacks, red plum products, plum jelly, and other plum products (such as plum-flavored gummies and plum tea). Dried plum snacks, such as Snow Plum and Qing Mei, have been consistently popular. During the historical period, the company's revenue from selling dried plum snacks steadily increased. In addition to dried plum snacks, plum jelly has also been well received since its launch, capturing 2.9% of the market share in the Chinese jelly industry in 2024, making the company one of the major market participants and leaders in the natural jelly industry. Financially, in 2022, 2023, and 2024, Liuliu Guoyuan's revenue was approximately RMB 1.174 billion, RMB 1.322 billion, and RMB 1.616 billion respectively; while the annual profit and other comprehensive income during the same period were approximately RMB 68.432 million, RMB 99.231 million, and RMB 148 million respectively.