Amazon.com, Inc. CEO supports massive investment in AI: Without spending money, one will be eliminated by the times.
10/04/2025
GMT Eight
Amazon.com, Inc.'s CEO Andy Jassy made a rare high-profile defense of the company's massive investment in the field of artificial intelligence in his annual letter to shareholders on Thursday. The leader of the Seattle e-commerce giant bluntly stated, "When every customer experience is going to be reshaped by AI, deep investment in artificial intelligence is not a choice, but a survival necessity."
In his letter to shareholders, Jassy wrote, "If your mission is to make customers' daily lives better, easier, and you believe every customer experience will be reshaped by AI, then you will make deep and broad investments in artificial intelligence." This is an annual ritual for Amazon.com, Inc. senior executives.
Key information revealed in the letter shows that Amazon.com, Inc. is advancing its AI strategy on multiple fronts:
Infrastructure: Continued heavy investment in AI chip development and data center expansion, these "heavy assets" are the foundation of supporting AI computing power;
Technology integration: Integrating the core technology of AI startup Anthropic, acquired for $8 billion, deeply into Alexa voice assistant to create an upgraded "Alexa+" intelligent interaction system;
Product implementation: Has launched multiple AI chat robots Siasun Robot & Automation for enterprise users, and plans to open new AI features to regular consumers in the coming weeks.
This shareholder letter continues Amazon.com, Inc.'s tradition of including the first shareholder letter written by Jeff Bezos in 1997. Compared to his predecessors, Jassy faces more challenging challenges: in the current intense AI arms race, Amazon.com, Inc. must maintain its e-commerce base while catching up with the technology wave of generative AI.
It is worth noting that Jassy's statement echoes recent remarks by Alphabet Inc. Class C CEO Sundar Pichai. Pichai announced at the Alphabet Inc. Cloud Summit that the company will invest $75 billion this year to expand data centers, stating that "the opportunities in the AI era are so big that we must go all in." The rare consensus in capital expenditure between the two tech giants reflects the trend of the global tech industry accelerating towards AI infrastructure.
Although the letter does not mention the impact of the recent Trump tariff turmoil on the supply chain, the stock performance has already hinted: Amazon.com, Inc.'s stock price has fallen by nearly 13% this year, a decline that is smaller than some competitors such as Alphabet Inc. Class C and Apple Inc., but worse than Microsoft Corporation's stock performance.
It is worth mentioning that Jassy did not disclose specific financial targets this time, instead focusing on the technological vision. "The current significant investment will ultimately customers' smiles, shareholders' returns, and business moats," CEO, who believes in "long-termism," is betting on AI to become the next growth engine for Amazon.com, Inc.