Latin American e-commerce giant MercadoLibre (MELI.US) is aggressively expanding, planning to invest 5.8 billion dollars in Brazil and adding 14,000 employees.

Latin American e-commerce giant MercadoLibre (MELI.US) plans to increase its investment in Brazil by 48% this year (calculated in local currency), focusing on logistics, technology, and marketing areas, while also adding 14,000 employees. As the most valuable company in Latin America, this e-commerce and fintech giant plans to invest 34 billion Brazilian Reals (58 billion US dollars) in its operations in Brazil this year, higher than the 23 billion Reals invested in 2024. After adding new employees, the company's workforce in Brazil will reach 50,000 by the end of the year. According to MercadoLibre's statement, the Brazilian market accounts for more than half of its total revenue, equivalent to 61.4 billion Reals, with e-commerce revenue accounting for 60%, and the rest coming from the financial services division Mercado Pago. Headquartered in Montevideo, this tech company operates in 18 countries in Latin America and has seen its stock price rise by nearly 7% so far this year, with a market value of 92 billion US dollars. The company had also announced plans to invest 3.4 billion US dollars in its second-largest market, Mexico. The company has not disclosed its investment plans for Argentina this year. CEO Marcos Galperin co-founded MercadoLibre 25 years ago in Argentina with others.