US Stock Market Move | The sector of essential consumer goods shows strong resilience despite the overall decline in sediment. Coca-Cola Company (KO.US) saw a decrease of less than 2%.

On Friday, amidst a global stock market crash, the consumer essentials sector of the US stock market showed strong resilience, becoming a safe haven in the market. As of the time of writing, Colgate (CL.US), Procter & Gamble Company (PG.US) had less than 1% drop, while Coca-Cola Company (KO.US) had less than 2% drop. Analysis indicates that the demand for essential consumer goods is rigid and less affected by economic fluctuations. Leading brands have gradually raised prices over the past 12-18 months to absorb inflationary pressures. Some companies with a high proportion of localized production also have tariff immunity advantages, such as Procter & Gamble Company, with 85% of its production capacity in the US.