Galaxy Securities: Policy Support Boosts the Broad Prospects of the Smart Health Home Industry

Galaxy Securities released a research report stating that the smart home industry has policy advantages. With the continuous advancement of AI technology, leading enterprises are deepening their layout in related fields, products are becoming increasingly diverse and high-quality, and the prospects for the smart health home industry are broad. Optimistic about the future growth of AI applications in the home industry. Event: On March 27th, the Ministry of Industry and Information Technology, the Ministry of Education, and the State Administration for Market Regulation issued a notice on the implementation plan for the digital transformation of the light industry. It proposed deepening the application of artificial intelligence in areas such as smart homes, supporting backbone enterprises in industries such as home appliances, furniture, and lighting to develop data models and conduct application testing and verification based on specific scenarios, and create a batch of artificial intelligence technology application scenarios in areas such as smart manufacturing and smart homes. Key points from Galaxy Securities: AI technology continues to empower, and the prospects for smart health homes are broad. According to the latest report from the market research institution TechInsights, global spending on smart home devices, services, and installation fees is expected to increase by +7% to $125 billion in 2024, and is projected to approach $195 billion by 2030. According to "The Outlook Economist," the market size of China's smart home market is estimated to be 784.8 billion yuan in 2024, an increase of +10% year-on-year, but the penetration rate is significantly lower than other countries (China's smart home penetration rate is 16.6% in 2022, while the UK/US/Korea/Japan are 45.8%/43.8%/40.4%/26.7%). With consumer upgrades and the continuous advancement of AI technology, there is significant room for improvement in the penetration rate of smart homes. The application of AI technology continues to reshape the industry, promoting connectivity of all things. This policy explicitly proposes "to create a batch of artificial intelligence technology application scenarios in areas such as smart homes; focus on cultivating scenarios on the consumer side of smart homes," indicating a broad future development prospect for the industry under favorable policies. On one hand, the application of AI technology drives fundamental changes in the home supply chain and industry format, and on the other hand, in the iterative evolution of new market demands, home categories are increasingly focusing on providing healthy and intelligent service experiences. Xilinmen Furniture (603008.SH): Collaborating with Tsinghua to jointly establish an intelligent sleep research center, AI products continue to evolve. Having been deeply engaged in smart mattresses for many years, the company has a first-mover advantage in the smart sleep field. The company first entered the smart mattress race in 2014, releasing the world's first smart mattress healthy sleep system; in 2020, it launched the first smart mattress, Smart1, which uses three core technologies of air springs, smart posture adaptation, and AI sleep data to dynamically optimize sleep solutions based on each sleep cycle. In 2023, the company cooperated with Nobel laureates to develop and launch the iSleep AI air-assisted sleep mattress, and in 2024, it further launched a new smart sleep ecological brand called aise treasure, integrating three major sleep technology modules such as CloudHold, CloudSleep, and iRoomy to provide customers with a better personalized sleep experience. Through deep cooperation with Tsinghua, moving from "AI-assisted sleep" to "AI companionship." On March 19th, Xilinmen Furniture officially unveiled the "Smart Sleep Technology Joint Research Center" jointly established by Tsinghua University. Through deep cooperation, the company will transition from "AI-assisted sleep" to "AI companionship," further enhancing pleasure, sleep monitoring, health management, disease prevention, and scientific intervention on existing product functions, aiming to meet diverse consumer needs and drive the company's continuous transformation into a technology-based enterprise. Shanghai Rongtai Health Technology Corporation (603579.SH): Actively embracing AI+Siasun Robot&Automation, AI+massage chair integrating DeepSeek. The company continues to deepen its embrace of AI and make breakthroughs in the intelligent health field. In August 2024, the company signed a cooperation agreement with Shanghai Jiaotong University to jointly build the "AI large model for smart health and ergonomics design." In March 2025, it launched the "DeepHealth" intelligent health AI large model and introduced the massage Siasun Robot&Automation equipped with the "DeepHealth" large model, focusing on the field of comprehensive health, using artificial intelligence technology to deeply integrate multiple sources of heterogeneous health data, aiming to provide users with a personalized AI health service platform covering the entire lifecycle. On the other hand, the company is dedicated to developing non-traditional forms of massage Siasun Robot&Automation. In March 2025, it established a wholly-owned subsidiary, Shanghai Artai Siasun Robot&Automation, engaged in the manufacturing of industrial Siasun Robot&Automation and the research and development of intelligent Siasun Robot&Automation, with the potential for further expansion of product application scenarios in the future. Risk warning: Risks of market demand recovery falling short of expectations, risks of AI technology iteration falling short of expectations, and risks of intensified industry competition.