HK Stock Market Move | CHICMAX (02145) rose nearly 5%, its main brand Han Shu increased momentum strong, and the smart factory has officially commenced operations.

CHICMAX (02145) rose nearly 5%, as of the time of writing, it rose 4.74% to 49.75 Hong Kong dollars, with a turnover of 1.02 billion Hong Kong dollars. On the news front, CHICMAX recently released its 2024 annual performance report. The report shows that in 2024, CHICMAX achieved operating income of 6.793 billion yuan, a year-on-year increase of 62.1%; net profit of 803 million yuan, a year-on-year increase of 74.0%; gross profit reached 5.109 billion yuan, a year-on-year increase of 69.2%; the gross profit margin increased by 3.1 percentage points to 75.2%. During the reporting period, the main brand Han Shu achieved operating revenue of 5.591 billion yuan, a year-on-year increase of 80.9%, continuing its strong growth trend. On the Douyin platform, Han Shu has established a core position through self-broadcasting, optimizing costs to drive profit margin improvement, and has consecutively ranked as the number one beauty brand on Douyin for two years. It is worth mentioning that the Smart Factory at the Shangmei Science and Technology Park has officially begun operations recently. With a total investment of 300 million yuan and covering an area of 20,000 square meters, this intelligent factory has a daily production capacity of 2 million bottles and a fully AI-integrated production system, making it China's first AI-integrated unmanned cosmetics workshop. Currently, the factory has 12 fully automated production lines, reducing manual labor by 75% across all operations, from packaging material transport to product filling.