Omdia: Steam's position in the Southeast Asian gaming market is stable, with an average YAU reaching 11.5 million.

The latest "2025 Southeast Asia Gaming Market Report" released by Omdia shows that Steam has consolidated its dominant position in the thriving Southeast Asian PC gaming market. In 2024, this gaming platform owned by Valve set a new record in the region, with an average of 11.5 million annual active users (YAU), accounting for 3.7% of the global annual active user base. Despite facing some challenges, Steam's strategic focus on local payment gateways and region-specific pricing makes it the preferred platform for local developers looking to expand into the global market. Mobile games: Football games dominate in a stagnating growth situation Despite a growth rate of only 2% in 2024, Konami's "efootball" and EA's "EA FC Mobile Soccer" performed exceptionally well. With the promotion of major football events, strategic updates, and high-profile IP collaboration activities, these games saw a 39% increase in revenue, solidifying their position in the mobile gaming industry. Policy shifts: Governments balance regulation while promoting esports Governments in Southeast Asia are enacting policies favorable to esports, actively nurturing the gaming ecosystem. These policies cover infrastructure development, talent cultivation, and intellectual property protection. However, regulatory challenges still exist, as some countries maintain restrictive measures on foreign games and companies to protect local developers and young audiences. Dynamic future of the Southeast Asian gaming market Omdia's latest report emphasizes a dynamic market landscape, with Steam's PC ecosystem, the rise of sports games, and government-supported esports initiatives reshaping the future of the Southeast Asian gaming industry. Chenyu Cui, Senior Analyst at Omdia, stated, "Southeast Asia remains a crucial battlefield for developers. While this market has huge growth potential, success depends on adapting to evolving regulatory policies, leveraging local partnerships, and staying abreast of regional gaming trends."